Demystifying Google My Business

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A Wee Guide for Ayrshire Brands

Dylan Welsh, Digital Marketer at Big Pond

In the Ayrshire business landscape, one tool that is essential and often overlooked for local businesses is Google My Business (GMB). As a digital marketing agency, setting up and optimising a GMB profile is an essential step for every client we work with. In this step-by-step guide, we provide local brands with a comprehensive and actionable roadmap to set up and optimise their own listings. If you read until the end, you’ll get a feel for why exactly you should create and nurture a GMB presence.
Step 1: Claim and Verify Your Business
Your first port of call is to claim your business on Google. Go to the Google My Business website (https://www.google.com/business/) and click ‘Manage Now’. Follow the prompts to provide your business name, address, and category. Google will send you a verification code via mail. Once received, enter the code and gain access to your verified GMB dashboard. They may verify in a different way.
Step 2: Craft a Compelling Business Profile
Your GMB profile serves as your digital storefront, so make it stand out and cut through. Upload high-quality photos that showcase your products, services, and premises. Write a captivating business description that tells your story and highlights what sets you apart.
Be sure to include essential information such as your opening hours, contact details, and a website link. A Brightlocal study found that 64% of people use Google My Business to source local companies’ contact info and around half of potential customers are put off buying from you if these are incorrect. So, make sure they’re up-to-date and consistent with what’s on your social media profiles and website.
Step 3: Accurate Location Information
Precision matters. Ensure your address is correct, and the marker on the map accurately represents your business location. This is crucial for local SEO and ensuring potential customers can find you in person.
Step 4: Operating Hours
Keep your business hours updated to prevent any confusion for customers. If there are holiday hours or special operating times, make sure they are reflected in your profile.
Step 5: Customer Reviews and Engagement
Encourage satisfied customers to leave reviews on your GMB profile. Positive reviews and 5-Star Ratings not only boost your credibility but also boosts your rankings in local search results. Proactively and promptly respond to all reviews, both positive and negative, to show your commitment to customer engagement.
Step 6: Posts and Updates
Regularly posting updates, special offers, and events on your GMB profile helps keep your customers informed and involved and can contribute to higher visibility in local searches.
Step 7: Use Google Q&A
Answer questions posed by potential customers in the Q&A section of your GMB profile. Being responsive and helpful can earn you trust and influence potential customers’ decisions.
Why Is GMB Essential For Ayrshire Brands?
Now that we’ve covered the steps to construct and optimise your GMB profile, let’s delve into why it’s indispensable for local businesses in Ayrshire.
Increased Visibility
GMB enhances your chances of appearing in local search results and Google Maps. When potential customers search for products or services in Ayrshire, your optimised profile, containing relevant keywords, can help you stand out among competitors.
Trust and Credibility
A well-maintained GMB profile establishes a sense of trustworthiness with your audience. Positive reviews, up-to-date information, and engagement with customers all contribute to this.
Cost-Effective Advertising
GMB is a cost-effective way to advertise your business locally. It’s a free tool – all it requires is some time investment on your part and you can showcase your offerings to a broad audience.
Insights For Growth
The insights provided by GMB in the ‘Performance’ area can help you make informed decisions about your marketing efforts. You can see how customers are finding your business, which posts are most effective, and more.
Google My Business is clearly an invaluable asset for Ayrshire brands looking to thrive in an increasingly online world. By following these steps and understanding the significance of GMB, your local business can use it as a touchpoint for the community to access and interact with you through.

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