The Rise of Coaching to Maximise Performance

Catherine Lawson

Whether in sport, business or life, coaching is on the rise as a learning approach designed to drive the transformational change we so often need to operate at our highest levels. Used widely in the world of sport to optimise performance, coaching is increasingly being adopted in high performing workplaces for the same purpose, and by individuals personally seeking a deeper insight into themselves and their lives. Since 2019 the coaching sector has grown by 62% making it the second fastest growing industry in the world. So what exactly are the reasons behind our increased interest in diving into the ‘self’ and what are the reported benefits?

Accessibility is a key factor in the rise of coaching. Since the pandemic, and the shift to an on-line way of working, it has never been easier to train and work as a coach and it’s never been easier to access one. From both perspectives, the pandemic launched a different way of working which encouraged more people to reach out and connect on-line as coaches and coachees. At the same time the pandemic threw up a myriad of questions around life goals, work/life balance and hopes for the future which, for many, necessitated a guided approach to learning with the aim of getting some clarity and direction around those big questions. With post-pandemic workplaces becoming increasingly competitive, coaching has fast become the key to gaining that all-important competitive advantage, empowering individuals to strive and thrive.

Whilst there are numerous variations of coaching, including life coaching, business coaching, team coaching, sales coaching and executive coaching, there are commonalities regardless of focus. Some key features and benefits include, but are by no means limited to:

  • The development of a committed relationship between coach and coachee based on mutual trust and respect
  • A safe space and protected time in which to explore, reflect, think and discuss
  • A ‘deep-dive’ into values and how they impact personal/professional decisions and choices, including when they act as assets and when they become obstacles
  • Increased self-awareness and reflective capabilities which foster a deeper trust in ourselves and our instincts
  • A robust exploration of behaviours and beliefs, including when they serve us well and when they don’t
  • Identifying and maximising existing strengths and acknowledging weaknesses (including blind spots) which impact personal/professional growth in order to understand what you should keep doing, stop doing, change or improve; key to enhancing performance in all areas of life
  • Enhanced resilience based on increased self-awareness to overcome obstacles and setbacks and to thrive in an unpredictable world
  • Increased focus on key objectives around personal/professional development based on a deeper understanding of purpose, drivers and motivation
  • Identifying, clarifying and setting goals linked to personal/professional aims and aspirations and identifying and overcoming any obstacles which might impact achievement of those goals
  • Positive changes in mindset and behaviours to support short and long term goals

    In short, coaching offers a transformational journey leading to profound personal and professional growth. A skilled coach can facilitate this growth by guiding reflections and discussions whilst deftly showing you that the answers were always inside you – you just needed to be shown the way. It’s an incredibly empowering experience and one which can completely change the trajectory of your life by supporting you to get out of your own way. Regardless of the context in which coaching takes place, the aim is always to maximise performance. Whether in sport, work, or life, finding a trusted, qualified coach might just be the best investment you ever make in yourself.