WATT NICOLL
The CentreStage Ambassador Explains Why The Dream Must Be Greater Than The Memory
Beth Patterson
Watt Nicoll’s journey with CentreStage, an Ayrshire-based community and arts charity, is a testament to the power of connection and the transformative potential of the arts. Located in Kilmarnock, CentreStage brings together people of all ages, backgrounds, circumstances, and abilities to create a strong sense of inclusion and belonging. Supporting over 700 people each week through its fully funded Get Happy programme, the charity offers something for everyone while fostering a vibrant and supportive community.
A highlight of the week, CentreStage’s Gie It Laldy session is a weekly activity for individuals and families living with dementia, offering moments of joy, connection, and community. Held every Tuesday afternoon at 2pm, this event provides an hour of music, laughter, and togetherness, leaving a lasting positive impact on everyone involved.
For Watt, this was the gateway to discovering CentreStage. Initially visiting the café with his wife, who had been diagnosed with dementia, they stumbled upon the event in full swing and decided to join in. What started as a chance encounter soon became a cherished part of their weekly routine. Watt says, “CentreStage gave me my wife back.” The happiness they found in those moments together made them feel like they wanted to come back every day.
Moved by his experience, he joined the charity’s board of trustees, where he served for two years before deciding he wanted to take on a more hands-on role as an ambassador. In this position, Watt helps spread the word about the ‘magic’ of CentreStage and the inclusive environment it creates.
Watt has been lucky to witness the charity’s phenomenal growth, from its origins in James Little Street to its current location, the transformed Kilmarnock Academy at Elmbank Drive – Scotland’s largest community asset transfer. During a meeting with the charity’s Founder, Fiona Mckenzie, he told her, “The dream must be greater than the memory,” meaning that you don’t stop once you hit your goal, you create a new target and aim even higher. Fiona was so moved by Watt’s words that she had this quote printed on a wall within CentreStage, serving as a lasting reminder of the profound impact the organisation has on its community. Watt believes that people come to CentreStage not just for activities, but to feel less alone. “It’s a place that truly has something for everyone,” he says, highlighting the inclusive and welcoming spirit that defines CentreStage.
Alongside CentreStage, Watt is known for stimulating individuals to achieve their maximum potential. He has a mental training programme which is utilised to inform SFA coaching styles and techniques. At 89 years young, the motivation Watt provides is highly desired – especially in the sporting environment. Watt founded the ‘Head to Toe System’ which became popular amongst some of the biggest names in football. This system stemmed from the understanding that football is equally a mental game as it is a physical one.
Watt has an undeniable passion and talent for inspiring others to find their home at CentreStage. Through his ambassadorship, he continues to support, motivate, and uplift everyone involved with the charity, ensuring that its mission of hope, inclusion, aspiration, and joy remains at the forefront of everything it does.
CentreStage isn’t just a place – it’s a community, and Watt Nicoll is proud to be part of its story.
