SERENE WATERS
SUMMER AT LAINGS
Shimmering coastlines and salt air, the open waters that meet the edges of Britain each bring with them magnificent stories and divine inspiration. Days enriched by sunshine that become etched in our memories forever, to be reminisced upon for years to come. For many, the timeless ebb and flow of the tide is a reminder of new beginnings and that boundless opportunities lay just beyond the horizon.
This season, luxury jeweller Laings has embraced the spirit of British summertime with its new collection ‘Serene Waters’, a celebration of seaside beauty and quiet romance. Captured against the breathtaking beaches of the historic Culzean Castle, the campaign is a portrait of sun-soaked days spent close to home, a reminder to enjoy the quiet moments. Inspired by the softness and calming presence of the sea, each image reflects a sense of ease and joy that invites wearers to carry a piece of summer serenity with them. Marketing Director, Sally Pearson, notes on the campaign:
“When developing this collection and campaign concept, we reflected on the fond memories so many of us hold of the seaside and Scotland’s sweeping coastal landscapes. There is a joy and sense of nostalgia in returning to those moments, and we felt that emotional connection would resonate with our clients too, reminding them of their own cherished memories. Every piece of Laings jewellery is designed to hold meaning and mark life’s most special occasions, so it felt only natural to place this collection within a setting that evokes reflection and a quiet sense of familiarity.”
The jewellery featured acts as an emblem of Laings longstanding heritage and expert craftsmanship. Mother of pearl jewellery radiates warmth, paired with yellow gold, the sunlight elegantly reflects off the pieces making them a beautiful statement of summer. Bottling the colour of the sea, sapphire stands as a remarkable gemstone in various iterations, translated in delicate dress rings and striking pendants. Representing the gemstones of summer, rubies bring a warmth to the selection, their richness and depth of colour unparalleled. Styled in radiant stacking selections, the birthstone of July exudes the youthful energy it is said to symbolise.
A first for Laings, Serene Waters introduces a series of men’s jewellery pieces – each an expression of personality, produced with durable and stylish materials. The line of men’s bracelets are crafted with PVD stainless steel and paired with both white gold and rose gold metals. With variations for every taste, the range showcases vibrant sapphire gemstones, black diamonds and metal motifs – perfect for discerning gentleman looking for new expressions of self. Each design conveys a nautical influence, balancing bold character with refined sophistication.
Summer at Laings is complete with a full visual merchandising campaign across all four showrooms. Glasgow’s flagship store has been elevated for the occasion, with window displays that feature the florals and shells of the Scottish seaside. The iconic balcony of Rowan House is decorated with pampas grass, hydrangeas and other foliage that brings passersby back to those special moments shared at the beach.
Laings recently announced the opening of an exquisite new retail experience in Glasgow, arriving at the end of July. The esteemed family-run jeweller will return to the iconic diamond alley of Argyll Arcade, unveiling its fifth showroom in the UK and second in the city. Designed to embody the elegance and refinement clients have come to expect from Laings, the new showroom will introduce exclusive collections created especially for the location, alongside an enriched offering that includes on-site goldsmiths and a beautifully curated bridal jewellery design experience.
Laings invites you to experience the magic of Serene Waters, in our Glasgow and Edinburgh showrooms, as well as online at laingsuk.com.
Discover the collection:
Rowan House
Buchanan Street
Glasgow, G1 3JE
www.laingsuk.com
