Polaris Service Centre, Ayr
With their ability to go where other vehicles cannot, their ease of use, and their versatility, all-terrain vehicles (ATVs) and utility terrain vehicles (UTVs) have proven to be invaluable tools for a wide range of users, particularly those involved in the agricultural sector.
One well known manufacturer of ATVs and UTVs is Polaris, a North American company established in 1954. Today, Polaris ATVs and UTVs are widely employed not only for agricultural use but also in the law enforcement, rescue, military, and leisure sectors.
Polaris now has a presence in Ayr, thanks to the recent opening of the town’s first service centre dedicated to the servicing, maintenance, and sales of the company’s ATVs and UTVs. Operated by Andrew Dodds Autocare in conjunction with Strathaven-based Polaris main dealer AY Morton, the service centre also sells Polaris service parts off the shelf as well as having the ability to arrange test drives of the latest Polaris models.
For Margaret Morton, who founded AY Morton with her husband Alastair, the opening of the Ayr service centre represents a return to Ayrshire, she having been born and raised in the county.
AY Morton, which celebrates its 50th year in business in 2024, enjoys a longstanding reputation for innovation, ranging from the design of tools to facilitate and enhance the use of tractors in performing agricultural tasks to the creation of an innovative tree planter. Developed by AY Morton in collaboration with a local farmer, the Galmor Tree Planter became an international sales success and won the New Implement of the Year Award at the 1998 Royal Highland Show. Further recognition came a year later, when Margaret and Alastair’s son, Alastair Morton Jr., took home the John Logie Baird Young Innovator of The Year Award.
In more recent times, the company has developed the Morton Med Unit, a specially adapted Polaris UTV designed to assist emergency rescue operations in hard-to-access areas. Within just 24 hours of its initial deployment, the Med Unit saved its first life. This attracted the attention of HART (Hazardous Area Response Teams) in England and Wales and led to AY Morton being commissioned to supply vehicles and deliver training to both HART and the Scottish Ambulance Service.
AY Morton has been a Polaris dealer since 2003, during which time they have forged an enviable reputation for customer service. Indeed, this dedication to the needs of their customers has resulted in Polaris awarding their prestigious and much-coveted 3-Star Dealership status to AY Morton.
This customer-centric approach is mirrored by that of Andrew Dodds Autocare, and together they now look forward to providing Polaris owners in Ayrshire with the highest level of service and customer care.
AY Morton & Co Ltd, Unit 4, Caledonia Road, Strathaven,
ML10 6AX | www.aymorton.co.uk
