Premier 1 Accident Repair Centre
Founded in 2020 by Michael and Natalie McKeown, Premier 1 Accident Repair Centre has acquired an enviable reputation for the quality of both its work and its customer service.
“We’re very proud of having won the Best Repair Business in Ayrshire award in 2021 and the Best Repair Business in Scotland award in 2023,” says Michael, “but we’re even more delighted to have a 5 Star rating on Google reviews. We go the extra mile when it comes to customer service, to the extent that every car we work on receives a full valet before being handed over to the customer, and our repairs carry a lifetime guarantee.”
Based in the industrial estate at Boundary Road, Ayr, Premier 1 deals with all major insurance companies as well as private customers. It specialises in the repair of minor to moderate accident damage and also undertakes SMART repairs.
Prior to founding Premier 1, Michael managed the bodyshop of local Volkswagen Group dealer Ingram. Consequently, he has extensive knowledge of Volkswagen Group cars (VW, Audi, Skoda and SEAT) but is quick to point out that he and his team of fully trained vehicle body repairers have considerable experience in repairing all makes and models of cars.
Based on his three decades of experience as a vehicle body repairer, Michael has a few words of advice for anyone whose car has been in a bump: “Call me first before contacting your insurer,” he says. “I’ll be happy to give you the best advice on how to proceed; it’s free and might just save you both money and stress.”
Premier 1 Accident Repair Centre: 45 Boundary Road, Ayr
01292 435593
www.premier1accidentrepaircentre.com/
In 2024, Michael and Natalie added a second string to their bow by purchasing another Ayr-based company, Elite Alloy Wheels & Tyres.
Based at Elmbank Street in Ayr, Elite specialises in the repair and reconditioning of alloy wheels as well as the sale and supply of tyres from all major manufacturers.
Elite’s trained wheel repairers offer a variety of services including the ability to repair buckled wheels and remove damage caused by oxidisation or kerbing, as well as diamond cutting and powder coating. And as Michael notes, “Apart from transforming the look of your car, refurbishing your alloys can also make your car safer and more fuel efficient by eradicating corrosion at the wheel rim which can prevent your tyres from sealing properly, thus causing them to constantly lose air.”
Another service offered by Elite is the ability to carry out repairs to wheels covered by dedicated wheel insurance policies. “It’s pretty straightforward,” says Michael. “Basically, we repair the wheel and provide an invoice for the insurers.”
Elite also supplies and fits tyres from all major tyre manufacturers at competitive prices. And, as Michael is keen to emphasise: “We insist on having the same high standards of quality and customer service at Elite as at Premier 1. Customers have a choice and we want them to choose us!”
So there you have it: Premier 1 Accident Repair Centre and Elite Alloy Wheels & Tyres: two businesses, one family, one customer-centric ethos.
Elite Alloy Wheels & Tyres: 5 Elmbank Street, Ayr
01292 834045
